Go with the Flow - a little retro, a whole lot now.
This Cotton On Kids campaign celebrated children moving through life to the beat of their own drum. The creative direction seamlessly blends nostalgia with current trends, evident in the bold typography, modern color palette, and retro-inspired graphics. Complemented by candid pop-flash style imagery, the overall aesthetic is bold, urban, and just the right amount of edgy - a perfect reflection of the campaign's spirit.